For DIY musicians, Quick Response Code, or "QR Code," may represent the
biggest thing to hit guerilla music marketing since the vuvuzela. And
by "hit," I mean a right sucker punch to the mouth. Already the rage in
Japan, passers-by can scan a band's gig poster into their smartphone
and download a free music sample on the spot, or be transported to a
special web page with discounted ticket and merchandise offers.
But elsewhere - I'm looking at you, America - QR Code is only just catching on. And that's good news for ambitious bands looking to capitalize on emerging trends. Bleeding edge, be damned! Let's put these codes to work for us now, while the novelty is hot and before the competition catches up.
